These 7 secrets that we shared with you are supported by social and behavioral studies, ie the behavior of the clientele. Science tells us that people do not rely on reason most of the time. But, they act according to the answers they have become accustomed to for various reasons. Many of these skills are already known to science and can be used in marketing. The more feedback you get from the audience, the more interaction there will be. This will create a closeness between the customer and the business.
1. Time
Always be aware of the times. That is, post content related to a time limit. For example, the beginning of the week, the end of the year, or national and international holidays. People relate their actions based on the time and events that accompany it. For example, at the beginning of the year many people love change. So start something new. This is a good opportunity to suggest something to them. Take for example a blog. In this case we can say something like: “Now that the weekend has come, you have more time to read!”.
2. Justice
It has been proven that people have strong reactions when confronted with something they see as unfair. We can foster their need to raise their voices by posting injustices that occur. If you run a non-governmental organization for volunteerism, you can focus on this problem: “Even in the post-coronary times, our children have lost their sense of extracurricular activities. Should this situation be changed? ”
3. Effort
This method is mostly used to market professionalism and increase confidence in the business. Talk about how long it took and you may have had to build what you built. Or how many countries the business or the impact of your initiative extends. If you offer textile products, you can say: “Our products are handmade and detailed by over 50 diligent workers from 5 suburbs of Kosovo.” This tells clients or the audience all the work you have done “behind the scenes”. And that, in fact, without the market no one knew. What you do not know, you do not appreciate!nged? ”
4. Rhyme
If you dare take the risk, this way is true! However, using inappropriate and inappropriate rhymes can damage the image of your business. So use it carefully! When you really have a slogan, whether for a brand, campaign, ad or post, in which you strongly believe, shoot! Studies show that people are more likely to believe in rhyming facts. Rimova prap! Applause for me!
5. Choice
People want to have their own decisions and choices. This way he kills two birds with one stone. Instead of an opportunity, offer your audience a few. This is advisable for several reasons. An opportunity (product or service) makes the audience think “Did I buy it?”. While, some possibilities make the audience think “Which one did I buy?”. This change is a significant turnaround in sales. On the one hand it changes the mind from oscillating to decision. So from yes or no turns it into yes, which one? Then, the client in addition to having the freedom of choice is given the opportunity to decide.
6. Discount
It does not take much memory with days that the discount attracts customers. However, some discounts work better than others. One of them is the collection of services or products in one package. This is because the customer experiences the shock of spending only once for some products, compared to several times for each. Studies have gone even deeper into this issue. They show that releasing or delivering the most fun and unprofitable product brings more sales. Explain it through an example with folders and chocolate. If you give a free chocolate for some dors, you will have more sales than otherwise.
7. Naming
If you call someone a “buyer” or a “buyer”, he or she will be more likely to stick to this epithet. People want to deserve the titles they receive. By using epithets that people want to have, you can provoke more positive responses to them. If you have a business that offers training, you can say: “If you are good at learning new things, follow our training!”.
